About the Designer


Jeffrey James MacKinnon is a professional Toronto based designer & couturier.


Jeffrey has been working in the fashion industry for over 25 years and has worked with many of bridal’s top designers, including Ines Di Santo, Rivini and Romona Keveza. He has worked on a countless number of collections throughout the years, almost a thousand gowns, all shown to salon buyers, press and media from around the world at NYC Bridal Weeks.


His designs have been in all major bridal magazines and featured in ad campaigns, editorials, magazine covers, and include a gown featured on the cover of ‘the knot’, one of his proudest career achievements.


Working, learning and creating alongside such internationally renowned designers throughout his career has afforded Jeffrey the opportunity to develop and refine his knowledge, skills and aesthetic to an uncompromising high level. Professionally his reputation is built on his expertise with impeccable fit and tailoring, his understanding of couture fabrics and finishes, as well as his attention to detail in both design and construction of beautiful gowns.


Jeffrey can create absolutely any look, feel or silhouette, and has worked for decades with the most luxurious silk fabrics, beautiful imported laces and delicately beaded embroideries. He has formed relationships with the fashion industry’s top suppliers and fabric mills used by other top designers and prefers to work with natural and silk fabrics for their unparalleled beauty and luxury.


Jeffrey James is his own label.


His talent and passion for designing and creating some of the top looks in the bridal industry has led him to develop his own label "Jeffrey James".

Under his label he meets directly with brides looking to work with a highly respected and knowledgeable designer to create their own custom gown. 


“After decades of creating collection after collection for companies and retail stores, I find it so rewarding working one-on-one directly with brides.  I love being a part of their big day, helping them to look and feel beautiful and confident in a gown they absolutely love…it’s a wonderful feeling that in my own small way I’ve contributed to their joy.


It would be my honor to help make you and your wedding day as beautiful and special as you’ve always dreamt it could be.”



Awards and Media


Jeffrey graduated from Ryerson University in 1991 with a Bachelors Degree in Fashion Design.

Upon graduating he was honoured with the prestigious City of Toronto's Most Promising Fashion Graduate Award.

Jeffrey was featured on Project Runway Canada, hosted by International Fashion Icon Iman.

The series showcases Canada's most talented and creative designers and has been seen by millions viewers across the globe.

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© 2020 by Jeffrey James